KĪHORUDĀ
(VIDEO)
NOTE : Enlarge For A Better / Clear View
Kīhorudā
The business idea that I wish
to conduct is to sell the DIY keychain named ‘Kihoruda’. There are several
reason of why I choose keychain as my business idea. In fact, peoples tend to
forget where they leave their key and always facing difficulties to find their
key either in the bag or other places. To add on, they can’t even notice when
they accidentally drop they key for sometimes. Hence, keychain is the best solution
to prevent these situations from happening. On the other hand, people nowadays
are desiring to have something that is different from others and so, a personalised
keychain will definitely suits their needs. This DIY keychain have some
different with those normal keychain. It is because those buyer can choose to
add any accessories that they like at the keychain to make it becomes limited
edition. For instance, they are able to add those accessories like letters from
A to Z, tassel, bell and many more. In addition, the DIY keychain has a
reasonable price that is affordable by everyone. This is because the price of
the DIY keychain is based on the accessories that are added by customer. Different
type of accessories will have different range of price.
The targeted customers
for this DIY keychain are mainly UUM community, but I will also receive orders
from the peoples outside UUM. By this way, it is able for me to expand my
business throughout the world and at the same time increases the income of this
business. There are 2 ways for customers to purchase the DIY keychain. Those
customers can either place order through the website, Facebook, purchase
directly from the physical booth at UUM or any other alternative way that can
reach me. For UUM community, we offered free delivery service while those from
other places, we will deliver the keychain to them by post.
In order to ensure that my
sales will reach at least RM3000 in a month, several alternative will be taken.
There are many event or festival hold in a year, so by taking advantage from this,
I will keep updating the keychain accessories based on the event or festival.
To add on, those accessories are only available for a limited time. By this
way, it is able to attract more customer to purchase as novelty will actually
catch their eyes and it is also a sure-fire way of increasing revenue. Since
that my targeted customer is both UUM community and also outsiders, this will allows
me to increase and widen my customer base that will lead to increasing of revenue
indirectly. Moreover, make the best use of technology by participating in social
media sites for the purpose of promoting my product is also able to increase my
profit. It is due to the natural behaviour of shoppers where their buying
decision can be easily influenced by the social media. So, by advertising through
social media will be an ideal way of increasing my sales. The platform that are
used to promote my products are mainly Facebook and BlogSpot. Last but not
least, I will hold a sales from time to time. The sales will be hold in the
type of “Promotion Package”. Customers are able to add more accessories with cheaper
price where this will attract more customers for purchasing my product.
Example 1: Accessories
Example 2: Accessories
Example 3: Accessories
Example 4 :
Complete Products
Example 5 :
Complete products
Becoming a successful
entrepreneur is a lifelong process that involve various strategies,
characteristic as well as quality and personality of a person. In addition, it
cannot be denied that a successful entrepreneur tends to have most of the
entrepreneurial traits.
1.
Very Innovative - ( Steve Jobs )
Steve
Jobs was a co-founder of Apple Computer. He enrolled himself at Homestead High
School on 1971 where he was first introduced to his future partner named Steve
Wozniak. When Jobs turned 21, he and Wozniak formed their own company called
Apple Computer. Both of them raised fund for their company by selling Job’s
Volkswagen bus and Wozniak’s scientific calculator. Steve Jobs looked into the
matters where at that time, the size of almost all computer are large and costly
as not all individual could afford to buy it. So, they decide to innovate and
redesign the computers by making it smaller, and cheaper with the idea of
selling it for the purpose of personal usage. Both of them managed to produce a
series of personal Apple computer that earns them a large amount of money. As the
technology becomes modern day by day, they are able to produce many new
products such as iPhone, Macbook air, iPod and so on that marks their later
innovation.
Being innovative is to find a way that coming up with a better idea or method. It is important because innovation is able to produce something new by enhancing existing products in the market that could satisfy more and more users. To add on, innovation may be linked to many positive changes in many aspects such as quality, productivity, competitiveness, and so on. Hence, being innovative acts as a key success point for an entrepreneur as we could run the risk of losing competitiveness in the industry as well as our customers.
Being innovative is to find a way that coming up with a better idea or method. It is important because innovation is able to produce something new by enhancing existing products in the market that could satisfy more and more users. To add on, innovation may be linked to many positive changes in many aspects such as quality, productivity, competitiveness, and so on. Hence, being innovative acts as a key success point for an entrepreneur as we could run the risk of losing competitiveness in the industry as well as our customers.
2. Very Opportunistic - ( Bill Gates )
Bill Gates is the
founder of the world’s largest software business, Microsoft. When he was 13,
his parents enrolled him at Seattle’s Lakeside School and that is the time Bill
Gates began to show an interest in computer programming. It is also the place
where Bill Gates met his senior, Paul Allen, who acts as a friend and business
partner for him due to their common interest over computers that brings them
together. Bill Gates is said to be one of the successful entrepreneurs who is
very opportunistic. It can be proved when Bill Gates joined Allen to work for
Honeywell in the summer of 1974. During that time, Allen showed him an edition
of magazine named Popular Electronics that featured an article about the Altair
8800 mini-computer kit. They took it as an opportunity and tried to contact the
presidents of Micro Instrumentation and Telemetry System (MITS) Company named
Ed Roberts. Even though in reality they didn’t even start any code writing for
any software program, they told the presidents that they were working on a
BASIC software program that would run on the Altair computer because they just
wanted to know if MITS was interested in someone who were developing such
software. After they got their feedback where the presidents asked them to
demonstrate, both of them started to put their effort on it. After two months,
their handworks paid off. The software program that they wrote within two
months worked perfectly. At the end, both of them were employed by MITS. They formed a partnership called Micro-Soft
and they dropped the hyphen in less than a year to become Microsoft in 4 April
1975 where Bill Gates as the chief executive
officer (CEO).
It is clear that being
opportunistic is important for an entrepreneur to be successful. We should take
the advantage of any situation as long as it is ethical in order to make a step
closer to our dreams and accomplish what we want just like what Bill Gates did.
Opportunities are like sunrises, if we wait too long, we’ll miss them. In fact,
we should not miss out every single possible chance that enables us to perform
ourselves and achieve our goals because we don’t know how far we can go and the
improvement that we should make if we didn’t take the chances to do it.
3. Strong Perseverance - ( Richard Branson )
Richard Branson is
the founder of Virgin Group. He suffered from dyslexia where he have difficulty
with reading because of a slight disorder of his brain. Although it affects
him, he never give up due to this reason. Branson started a youth-culture magazine
named “Student” in 1966 and sold $8,000 for its first edition. He decided to distribute the
first 50,000 copies after he covered the cost with advertising. In a later
year, he moved to London. During that time, he had an idea to begin a mail-order
record company called Virgin as an alternative way to raise the funds in
helping his magazine’s effort. After that, he managed to expand his business venture
by adding a new record shop named Virgin Records that is located at Oxford
Street, London, followed by a recording studios in Oxfordshire, England.
However, it was unfortunate that the airline Virgin Atlantic faced the
financial problems that forced Richard Branson to sell the company of Virgin
Record to THORN EMI for $1 billion in
order to save Virgin Atlantic from collapse. Even though this happened, but
still, he didn’t give up and remained determined to stay in the music business.
After experiencing all the ups and downs in his life, again, he started a new
record company named V2 and today, Virgin Groups hold more than 200 companies
in more than 30 countries.
( Bill Gates )
In order to prove
that Bill Gates had a strong perseverance, we can see through the situation
when he was at the age of 15 in 1970. Bill Gates and his friend, Paul Allen,
managed to develop “Traf-o-Data”, a computer program that monitored traffic
patterns in Seattle area where both of them managed to earn $20,000. This acted
as a driving force for them to start their own company. However, they failed to
do so. Perhaps because of his parent’s influence where they wanted him to
finish school and go on to college because his parents hope that he will become
a lawyer in the future. No matter what, he didn’t give up his dreams and
interest. After several years, both of them worked under Honeywell. During that
time, they tried very hard to seek for opportunities and yes, his life changed with
just a call to the company named Micro Instrumentation and Telemetry System
(MITS). All the efforts that Bill Gates and Allen put on enabled them to form a
partnership called Micro-Soft which is a blend of ‘micro-computer’ and
‘software’. Within a year, the hyphen was dropped by Bill Gates and Paul Allen and
became Microsoft.
It is noticeable
that strong perseverance is important not only to an entrepreneur but also to
all of us. It is an ability that can make a difference even when our efforts meet
with disappointments or failure. Instead of giving up easily, we should learn
from our mistakes and keep trying until we find the way that works because
great works are performed not only by strength but also by perseverance.
4. Willing Risk Taker - ( Tony Fernandes )
Tony Fernandes is
a Malaysian entrepreneur who born on 30 April 1964 in Kuala Lumpur. In a
preliminary stage, Tony Fernandes was formerly a Warner Music executive in
Malaysia but then he left to pursue his dream of starting a low-fare airlines
that is affordable by everyone. From the action where he decided to start a
low-fare airline, we can see that he is a risk taker. It is because he came
from the music business and didn’t know anything about the airline industry.
Although everyone laughed at him, he thought that it was something he pursued
with a passion and a lot of hard works. When he turned 37 at the year of 2001,
he dived into his new role where he moved into the airlines industry by
acquiring AirAsia instead of starting from a scratch. At that time, AirAsia had
run up a large debt. To solve this problem, he mortgaged his house and used his
personal savings to acquire the company. All the debt was cleared after one
year of his hardwork. Now, he has an estimated personal wealth around £400m according to
Forbes magazine.
A successful people like Tony Fernandes is different from an ordinary people as he took risk to accomplish his goals. So, as we can see, it is important for us to be willing to take the risk like him because unforeseen opportunities often come from risk-taking. In other words, sometimes we need to take risk in order to move forward. Of course, we need to ensure that the risk we take is a calculated risk. In short, if we never take risk in life, we will never see anything new.
A successful people like Tony Fernandes is different from an ordinary people as he took risk to accomplish his goals. So, as we can see, it is important for us to be willing to take the risk like him because unforeseen opportunities often come from risk-taking. In other words, sometimes we need to take risk in order to move forward. Of course, we need to ensure that the risk we take is a calculated risk. In short, if we never take risk in life, we will never see anything new.
5. High Self Confidence - ( Steve Jobs )
The way to success is not as easy as
we think because there are so many possibilities for both failure and success
to happen. Steve Jobs experienced a lot of the hard times in his life. He had
been fired by the Apple company because several products from Apple suffered
significant design flaws which resulted in disappointment of the customers. One
of the examples would be the Macintosh computer. It was slow, did not behave or
work as what they expected as well as lack of the colour graphics. On being
fired by the company, what had been the focus of his life was gone. But, with
high self-confidence on him, he knew that one day he would succeed in making a
big impact on the world even though his idea or products had been rejected for
so many times. Obviously, self-confidence makes him what he is today.
Hence, it cannot be denied that
self-confidence is important to a person in order to become a successful
entrepreneur. It is because self-confidence that build in ourselves may lead to
many positive impacts. Namely, performance, social ease, or even good mental
health. Without confidence as an indicator, we might be fear even for making
the first step that leads to success. Therefore, we, ourselves, need to have self-confidence
to believe in our own no matter in what aspect.
Next PostNewer Posts
Home
